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Seth Godin on 10 Tips for Schools on YouTube

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Travis Allison
Travis Allison

The document discusses 10 things that schools should do on YouTube. It recommends schools solve problems, make videos about students and themselves, do things differently, tug at heartstrings, keep videos short, plan ahead, show an understanding of student needs, and tell narratives through scripting, storyboarding and scheduling. It also mentions opportunities like live events, hangouts and optimizing the YouTube experience. The overall message is that schools can get noticed on YouTube by making beautiful, targeted videos that connect with students and fans.

Business
1 of 52
Seth Godin When you look at yourselves and say “We couldn’t get any WEIRDER... then you are starting to be remarkable.”
10 things every school should do on
http://slideshare.net/zoic
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Kevin Alloca
get noticed on YouTube
tastemakers tastemakers
build community
Make it beautiful (Manito-wish) QuickTime™ and a H.264 decompressor are needed to see this picture.
how many?
Make it beautiful (Manito-wish) QuickTime™ and a H.264 decompressor are needed to see this picture.
make a lot
target a niche
connect with your fans connect with your fans
collaborate
optimize
it’s a YouTube future
html 5
live events
hangouts
lean back experience
your school on YouTube
1.solve a problem
timekiller QuickTime™ and a decompressor are needed to see this picture.
2.make it about them
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3.make it about you
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4. make it about students
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5. do it different
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6. tug a heart string 6. tug a heart string
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7.keep it short
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8. plan ahead
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9.show you know Maslow 9.show you know Maslow
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questions?
10. be narrative
script
storyboard / shotlist
schedule
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10 things every school should do on
Travis Allison Walking Maverick Consulting 519.532.7366 travis@walkingmaverick.com @zoic
Seth Godin on 10 Tips for Schools on YouTube

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Seth Godin on 10 Tips for Schools on YouTube

Editor's Notes

  1. Test presenter view
  2. NEXT: first video *** My knowledge comes from managing a non-profit org ran summer camps - to counter that experience I spent 8 hours looking for great school videos for this presentation. I have ZERO
  3. YouTube Trends manager - At TED event
  4. mommy bloggers, daddy bloggers
  5. Do the unexpected - Manito-wish: Count how many cinematic techniques use in 1:45.
  6. manito-wish
  7. 8 + transitions. Modern equipment makes it cheap and easy to be a School Scorcesi
  8. manito-wish
  9. The YouTube Laugh Factory: A Studio System for Viral Video
  10. regularly, not perfect, be conversational
  11. ask a question (Pomplamoose - talk to the camera), leave a comment or a response video
  12. see next slide
  13. Partners project - $50, 000/month, Fundraiser?!?
  14. New Parent’s meetings, FAQ nights, etc.
  15. built in to TV, boxee, roku, appleTV
  16. Scandinavian airlines
  17. Sue Bryce
  18. Do you know Ron Clark - author of “the essential 55”
  19. Camp Caroline
  20. 450 million views - $200,000 pounds
  21. ouareau, Birthday song
  22. Your Birthday song...
  23. (lunches, safety, warmth, accommodation, fresh air, physical activity) - food photographer Julie Renouf
  24. before I wrap up with my 10th tip?
  25. Only way people will watch longer than 90secs - other than blowing stuff up. Describe Maint. Man project. SHOW THE CAMERA & Mic